The deepest report about
digital behaviour, consumers and attitudes.

About the Report

Reaching your goal starts with following the right path.

The Internet has changed the way human beings communicate. Your brand can continue achieving success and play a leading role in the digital world, using insights uncovered by G2 eCultures Europe study.

About the report

About G2

Helping customers maximize Brand Commitment.

As a Brand Activation agency G2 helps clients maximize brand commitment across the purchase decision journey using proprietary insights across customer, shopper and trade dimensions. Our powerful process and ‘Purchase Decision Journey’ model enables us to offer both strategic consultancy and marketing solutions to our clients, bringing these insights and intelligence to life through our creative expertise.

About G2

eCultures

Who is who on the Internet?

Every user is different and your approach should be as well.

 
Fc
FUNCTIONALIST
I ARRIVED TOO LATE TO THE DIGITAL REVOLUTION
WW
WEB WATCHER
THE INTERNET IS NOT ESSENTIAL IN MY LIFE
Analogs
VV
VALUE VULTURE
THE INTERNET MAKES MY LIFE EASIER BUT I DON’T WANNA BE AVAILABLE ALL THE TIME
LP
L-PLATER
I AM CONSTANTLY LEARNING HOW TO LIVE DIGITALLY
Migrants
Cg
COGNOSCENTI
THE INTERNET IS HERE TO STAY SO I SAY: “FULL SPEED AHEAD”
GC
GEEK CHIC
I LOVE TO BE ONLINE ALL THE TIME AND I LOVE THE LATEST DEVICES
Digital Lovers

Insights

To build a powerful strategy, you need the right data.

G2 bring you the most relevant information and in-depth analysis
to help you maximize your communication investment.

 

Analysis

Read the latest analysis

Read our short analysis about the most important issues about digital life, insights and new market trends.

Developments in the digital sphere have given consumers the ability to use the internet to research...
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There is no doubt that the internet is an extremely useful platform, in fact in this day and age the majority...
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Analysis 03
Online Privacy
Online privacy is a serious issue for both consumers and brands...
read more.