Developments in the digital sphere have given consumers the ability to use the internet to research and voice their opinions more than ever before. The G2 eCultures Europe report looked to uncover specific reactions to how brands have evolved with the rise of digital and how consumers think they should be making the most out of their online presence.
There is no doubt that the internet is an extremely useful platform, in fact in this day and age the majority of people would find it impossible to live without. However, it’s far from perfect, therefore it’s crucial for marketers and brands to gain a thorough understanding of both its best and worst aspects in order to ensure their practices fall on the right side.
Online privacy is a serious issue for both consumers and brands. Not a week goes by without a high profile story in the media about a company that has created a serious error or people have been affected by the poor online privacy security. As more and more of us are required to give important personal information away to brands via the internet, it’s understandable why people express concern about how their data is being handled by companies...